The word cheap means different things to different people, but when it is mentioned in tandem with something that you would normally expect to be a high value service or product, what message do you receive? For example, cheap jewellery, cheap clothes, cheap service and to come back to the issue in question, cheap limo hire. The dictionary describes the word cheap as, of poor quality, inferior, worthy of no respect, vulgar or contemptible. So, ask yourself this, why would any business working in a service industry want to use the word cheap? With new stretched limousines typically costing £65,000, how could any serious business, that has invested this amount of money use the term cheap limo hire? Do they know something the that we don't? Is it a question of ordering a diamond and receiving cut glass?
The chances are, that if you offer to take your partner out to a "cheap restaurant", the only reason it would be cheap, is because you would have to dine alone. Surely people are really looking for value for money, can anyone truly want a cheap service or a cheap limo? In the limousine business, it is interesting to note, that the vast majority of limousine companies do not use the word cheap, some do, most don't. In fact, the term tends to be used by third parties, agents or brokers seeking to entice you to use 'their' cheap limo service. Given the third party, agency or broker has to make a living, should we assume that they only sub-contract their hires to "cheap" limo companies? Maybe we should also pose the question, how do these companies feel about having their service, efforts or investment described as cheap, or do they even realise? Perhaps the customer is getting less for their money, so that it can be cheap, or maybe these third parties only deal with cheap companies? After all, the only way you can offer a cheap limo, if you are an agent or broker, is if it is a cheap limo in the first place. Although it probably won't be that cheap by the time the third party have taken their slice of the pie. So hands up, be honest, who wants cheap limo hire?
Ask any serious limousine company if it is possible to offer cheap limo hire. Basic economics dictate that, with limousines costing as much as £100k each, vehicle insurance, public liability insurance, chauffeurs, licensing, servicing, fuel and all of the back office functions, unless you are prepared to cut corners, limo hire is not cheap. Nor should it be, it is a service. It is invariably provided for a special occasion or function and the customer is entitled to feel special, otherwise what is the point? But, it must offer value for money and the customer must feel that they received value for what they were charged. If everyone wanted cheap, then they would buy all of their vegetables from the market, their clothes from the charity shop and their cars from an auction. If someone had to do that, the chances are, they would have better things to do with their money than hiring a limo, even a cheap limo!
Cars for Stars do not offer cheap limo hire. They are an award winning company providing late model, high value chauffeur driven cars and stretched limousines, with a service to match. Cars for Stars do not accept hires from anyone that would dare to describe their service or limousines as 'cheap'. In fact, Cars for Stars do not accept any sub-contracted limousine hires. Cars for Stars offer limousines and chauffeur cars through a network of franchised offices. All of which accept and operate to the same exacting standards, providing a quality service, with first class limousines at a fair and representative price. If you are not looking for cheap limo hire, but you want service, reliability and a quality limousine with real value for money, then call your local Cars for Stars branch.
